Gibson Point Case Study

Overview:

Benchmark engaged in consumer-facing storytelling to support the property’s leasing strategy, reach target tenants and establish Gibson Point as the North Shore’s premiere waterfront destination.

The Approach:

Benchmark designed and executed a comprehensive media strategy, including:

• Securing targeted placements in leading local, national, and international luxury lifestyle publications.
• Launching a strategic influencer program that engaged key wellness influencers and highlighted Gibson Point as a premier residential destination.
• Producing consistent social media content to reach and engage with target audiences.
• Preparing award submissions that successfully earned top national recognition.