Public Relations and Media Strategy

Gloucester Fresh Case Study

The City of Gloucester engaged with Benchmark Strategies to elevate and promote the globally recognized brand of Gloucester Fresh.

Our Work

Benchmark Strategies led a coordinated PR and media campaign to promote and educate food suppliers, restaurants, and chefs about the fresh, local, and delicious seafood available from the City of Gloucester’s seafood companies. Benchmark’s PR and Media campaign also educated the public about the storied history of Gloucester’s fishermen and women and the critical role that they continue to play in the seafood ecosystem.


Benchmark Strategies’ multiyear integrated media plan for Gloucester Fresh included conference promotion at the largest seafood expo in the world, marketing, and social media collateral design, and B2B strategy development.