Economic Development and Procurement, Public Relations and Media Strategy
The Challenge
When Sartorius relocated its North American headquarters from New York to Massachusetts, President of North America Maurice Phelan engaged Benchmark to position Sartorius a key partner to state and local government and an influential voice in the regional business and life science communities.
The Approach
Benchmark led a multi-faceted strategy to elevate Sartorius’s profile and major investment in the state, including:
- Executing a ribbon-cutting ceremony with key attendees from local and state government and the life science community.
- Securing high-profile awards and speaking engagements at premier industry events.
- Helping to secure a $1M economic development incentive.
The Result
Benchmark positioned Sartorius as a leading company in Massachusetts, secured Maurice a spot on the Worcester Business Journal Power 100 list two years in a row, and helped Sartorius earn the Team Massachusetts Gold Level Economic Impact Award.